Trade-Pro Food Distribution brings European dairy to Singapore, sourced from producers who share our standards, held at temperature and delivered six days a week.
Cheddar, gouda, emmental, mozzarella and Italian hard cheese.
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Lurpak and Arla Pro, from 100g retail packs to 25kg blocks.
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Fresh, UHT and organic milk, whipping and cooking cream.
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20g portions through to 16kg foodservice pails.
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Castello mould cheese, Apetina white cheese, burrata.
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Trade-Pro Food Distribution is a Singapore importer and distributor of premium dairy. We work with global producers who share our standards, so you can deliver the best to your customers.
A break in temperature or a late truck and the product is worthless before it reaches the shelf. So we own the parts that decide it.
HACCP
A high-protein yoghurt with no added sugar, launched at The Ritz-Carlton, Millenia Singapore and on shelves now.
Cold Storage named our merchandiser Top Merchandiser of the Year 2026 at its Partners Awards Dinner on 11 September.
A hard year to sell dairy in Singapore, and what we decided about the year ahead.
Whether you want to carry these brands in your channel, or you make dairy and need representation in Singapore, it starts the same way.
Trade-Pro Food Distribution is the youngest company in Trade-Pro Group, which started trading in 2009. Dairy is the specialism, not a line on a catalogue.
Operations, retail, foodservice, ecommerce, quality and finance. Whichever conversation you are starting, one of them owns it end to end.
General Manager, Operations & Food Services
Thirty-one years in food, eleven of them in kitchens before he crossed to the commercial side. Roger runs the facility, the fleet and the six-day delivery week, and still judges a product by whether it would survive a real service.
Deputy General Manager, Procurement and Admin
Sharon buys the range and negotiates the terms behind it, then runs the administration that keeps both honest. What we can quote on a line, and whether we can hold that price, starts at her desk.
Senior Manager, Head of Retail
James owns the retail business: the buyers at the major chains, the range reviews, and what lands on shelf each week. He would rather walk a store than read a report about one, which is usually how a problem gets caught early.
Finance Manager
Wang Dan handles credit terms, pricing structures and the paperwork behind every supply agreement. Opening an account goes across her desk, so she is often the first person here a new customer deals with properly.
Logistics Manager
Dave turns a day of orders into runs that arrive cold and on time. Routes, loads, delivery windows, and the calls that come when a lift is down or a bay is full. The plan changes most mornings and he changes with it.
Sales Manager, Food Services
Lynn sells to hotels, restaurants and central kitchens, which means selling to people in the middle of service. She works out what a kitchen needs from a schedule before anything is promised, and will say no to an order she cannot see us keeping.
Key Account Manager, Food Services
Teo holds the named foodservice accounts: the hotel groups, the chains and the central kitchens that order to a fixed pattern. Pricing, forecasts and the conversation that follows every menu change go through him.
Assistant Manager, E-Commerce & Marketing
Elise runs the online grocery platforms we supply, along with most of what a customer sees before they speak to anyone. Listings, imagery, campaigns and the words that go with them.
Assistant Manager, Retail Operations
Sayed keeps the retail accounts moving day to day. Orders in, stock where it should be, and the store-level problems that need solving before the next delivery rather than after it.
QA / QC, Food Services
Shiew Teng owns incoming inspection, temperature records and certification paperwork, and carries the ISO 22000 and FSSC 22000 audits each year. The work is invisible when it is done properly, which is most of the time.
Benchmarked annually through EcoVadis, rated Silver in November 2025, and a LowCarbonSG participant since 2024.
FSSC 22000ISO 22000
IAS AccreditedEcoVadis SilverbizSAFE Level 3
Tripartite StandardsLowCarbonSG Participant
Retail, foodservice and ecommerce want different things from a distributor. The cold chain underneath all three is the same.
Store-level delivery to the major Singapore chains, with the volume headroom to absorb a promotion without dropping a week elsewhere.
Catering formats and bulk packs delivered on a schedule that matches service, not warehouse convenience.
Platform-ready handling for chilled and frozen lines, built for demand that moves without much warning.
The infrastructure is the product. Everything else is scheduling.
Frozen, chilled and a dedicated milk room
Temperature-controlled, owned not subcontracted
Certified since, with FSSC 22000 added in 2025
Of responsibility, from port to shelf
Trade-Pro represents European dairy brands in Singapore. This is the range. What we import, hold at temperature and deliver, and what a sub-distributor or retail partner can take on.
Cheese, butter, milk, cream and cream cheese, in retail packs and foodservice formats. Arla, Arla Pro, Lurpak and Castello, alongside European speciality lines from producers in the Netherlands, Germany, Poland, Italy and France. Read the catalogues below for the lines, the pack sizes and the item numbers.
We are the importer. If you already serve a channel we don't reach directly, we can supply you from stock held here rather than from a container you have to commit to.
If you make dairy and want representation here, this is what you would be handing it to: a dedicated milk room, an owned fleet, FSSC 22000, and buyers who already take our calls.
What we have learned importing and distributing dairy in Singapore, written for the brand owners, retailers and sub-distributors deciding who to work with.
A high-protein yoghurt with no added sugar, launched at The Ritz-Carlton, Millenia Singapore and on shelves now.
Cold Storage named our merchandiser Top Merchandiser of the Year 2026 at its Partners Awards Dinner on 11 September.
A hard year to sell dairy in Singapore, and what we decided about the year ahead.
The regulatory route in is shorter than most European producers expect. No plant accreditation, and permits measured in working days.
Product updates, events and what happens inside the cold chain, posted twice a week.
Be part of an organisation that connects quality food products, trusted partners and customers across Singapore.
We import premium European dairy and move it across Singapore from a purpose-built cold chain in Tuas. Cheese, butter, milk, cream and cream cheese reach supermarket shelves, hotel and restaurant kitchens, online grocers and other distributors, six days a week.
The company was established in 2018 and sits inside Trade-Pro Group, trading since 2009. Small enough that you will know everyone here by name, and part of something large enough that there is somewhere to go next.
Nobody here sits three steps away from the customer. The order you take and the pallet you load reach a shop shelf or a working kitchen the same week, and you get to see it land.
You get real responsibility early. We hand people the account, the route or the temperature check and let them own it, because a chain this tight cannot run on everyone waiting to be told. And when something goes wrong, you will not be sorting it out on your own.
In this trade a date you give someone is a promise about their day. A kitchen has a service that evening, a shop has a shelf to fill, and both have planned around what you told them. We back each other to keep those promises, so a hard week is never one person's to carry.
Nobody expects you to arrive knowing the cold chain. The people who have run it for years work alongside the ones who started last month, which is how it gets passed on. What you have actually done here counts for a great deal more than how your CV reads.
Dairy distribution does not sit still. Household buying keeps shifting online, kitchens order closer to need than they did a few years ago, and commodity prices can move under a quotation within weeks. That suits people who would rather adjust than wait for things to settle, and you get the room here to do it.
If it is not quite you but it is nearly you, write anyway. We would rather read a CV we did not ask for than miss someone good.
Modern trade and ecommerce. You would carry the supermarket and online grocery accounts for Arla, Arla Pro, Lurpak and Castello in Singapore.
Foodservice. You would look after and grow the hotel, restaurant and institutional accounts for Arla Pro, Lurpak and Castello in Singapore.
Modern trade and ecommerce · Trade-Pro Food Distribution Pte Ltd · Tuas, Singapore
You would carry the supermarket and online grocery accounts for Arla, Arla Pro, Lurpak and Castello in Singapore. That means the buyers at the major chains, the listings, the trading terms and the promotional calendar, working alongside Arla's own team rather than at arm's length from them.
It suits someone who wants the account to be theirs. You will not be waiting for a head office somewhere else to decide things, and the people who move the stock, clear the paperwork and drive the trucks are in the same building as you.
The role is scoped to the person. Whether it lands at senior executive or assistant manager depends on the experience you bring, and we will settle that between us at the interview rather than before it.
Foodservice · Trade-Pro Food Distribution Pte Ltd · Tuas, Singapore
You would look after the foodservice accounts for Arla Pro, Lurpak and Castello in Singapore. That means the hotels, restaurants, caterers and institutional kitchens we already supply, and the ones we don't supply yet.
Most of the job is out with customers: visiting, presenting the range, demonstrating products and following up. The operations, logistics and customer service teams who fulfil your orders work from the same building as you.
The role is scoped to the person. Whether it lands at sales executive or senior sales executive depends on the experience you bring, and we will settle that between us at the interview rather than before it.
Enquiries are routed to the right person by what you select below, so you are not passed around.
The regulatory route in is shorter than most European producers expect. No plant accreditation, a registration your distributor already holds, and permits measured in working days.
For brand owners considering Singapore distribution
Most European dairy producers we speak to arrive expecting Singapore to treat milk and cheese the way it treats meat and seafood, with plant-level approvals, competent authority negotiations and a two-year wait.
It does not.
The route in is shorter than people expect, and knowing that changes how you plan a launch.
The Singapore Food Agency splits importers into two groups.
Meat and fish products, fresh fruit and vegetables, and shell eggs need a licence.
Processed food, which is where dairy sits, needs a registration. Registration is the lighter of the two, and it is held by the importer rather than by you.
Before that registration can exist, the importing company needs a UEN from ACRA, activated with Singapore Customs for import and export.
Any established distributor will have held both for years.
This is the part that surprises people.
SFA maintains a list of food categories that can only be imported from overseas farms and establishments it has accredited, and accreditation has to be applied for by the exporting country's competent authority rather than by you.
That process is slow and political.
The list has five entries: meat and meat products, live poultry, shell eggs, processed eggs, and fish and fish products.
Dairy is not on it.
So if you make butter in Denmark or hard cheese in the Czech Republic, your plant does not need to be individually approved by Singapore before its product can land here.
That removes the single longest lead time most producers budget for.
One genuine restriction does apply. Raw liquid milk cannot be imported, and only processed dairy meeting SFA's conditions comes in.
Registration gets you standing. It does not get product through the port.
Each consignment needs an import permit applied for through TradeNet, Singapore's single-window trade system.
In practice that means classifying the product correctly, confirming the requirements that attach to that classification, submitting supporting documentation, and paying a per-consignment fee that runs from a few dollars to a few hundred depending on category.
SFA asks for at least one working day to process a permit.
One working day sounds trivial until a Friday afternoon arrival becomes a Monday clearance, and chilled product sitting at the port is chilled product losing shelf life.
Singapore's prepacked food labelling requirements changed on 30 January 2026, gazetted a year earlier.
If your artwork was signed off before that, assume it needs review.
Country of origin now has to be stated as a country. "Made in France" is fine, and a city or a province on its own is not.
Plenty of European artwork leads with a region, because at home the region is the selling point.
Every prepacked food needs an identification mark, a lot or batch or serial number, that identifies the producing factory and the production lot.
If your traceability lives in a system rather than on the pack, that has to change.
The ingredient list now needs an explicit heading marking it as the ingredient list. It is a small change and a reprint either way.
Carryover additives that still do something in the finished product have to be declared, even though they came in through an ingredient rather than being added directly.
Gluten claims now have fixed thresholds. Gluten-free means 20 mg/kg or less, and reduced-gluten means above 20 and up to 100.
A naturally gluten-free food cannot be labelled as a special dietary food on that basis alone.
The standing requirements still apply on top: name or description of the food, ingredients, allergens, net quantity, importer and distributor details, date marking, and a nutrition information panel.
Dairy has its own section of Singapore's Food Regulations.
Milk and milk products run from regulation 93 to 125, with ice cream and frozen confections at 126 to 129.
If you make something that sits near a category boundary, a soft cheese that behaves like a spread or a drink with a dairy base and added sweetener, have someone read those regulations against your specification before you commit to artwork.
Dairy-based drinks sweetened above certain thresholds carry a mandatory advisory about consumption by children under nine.
That is the kind of requirement that is cheap to design in and expensive to discover after a print run.
Add it up and the regulatory path for dairy into Singapore is short.
No plant accreditation, a registration your distributor already holds, and per-shipment permits measured in working days rather than months.
The work that remains is label compliance and getting the classification right, and both are front-loaded.
They happen once, before the first container, and then they are done.
Which is why the question worth asking a prospective distributor here is what happens to your product after it lands.
Whether they hold it at the right temperature in a space designed for dairy, whether they can prove that with records, and whether they can get it to a shelf before the shelf life you shipped becomes the shelf life you have left.
Trade-Pro Food Distribution is a Singapore importer and distributor of premium European dairy, supplying retail, foodservice and ecommerce from a purpose-built cold chain in Tuas.
Start a conversation→This article is general information, not regulatory advice. Requirements change. Confirm current requirements with the Singapore Food Agency or your own advisers before acting. Correct as at August 2026.
A high-protein yoghurt with no added sugar, launched at The Ritz-Carlton, Millenia Singapore and on shelves now.
Cold Storage named our merchandiser Top Merchandiser of the Year 2026 at its Partners Awards Dinner on 11 September.
A hard year to sell dairy in Singapore, and what we decided about the year ahead.
A year-end note from our director
Our year does not end in December.
December is the busiest month this trade gets, so we close ours in September, and this year we closed it in Jeju with the company.
It has been a hard year to sell dairy in Singapore.
Here is what made it hard, what we got done anyway, and what we decided about the year ahead.
Two pressures ran through the year together.
The first was on our customers.
Between 1 January and 23 October 2025, Singapore recorded 3,357 new retail food establishments and 2,431 closures.
Of those closures, 882 were businesses registered for under three years, and a further 650 had lasted between three and five.
Openings still outnumbered closures, so the sector is not shrinking, though the churn is severe.
Every closure on that list was somebody's account, and several were ours.
The second pressure came from the commodity market, which fell through most of the year.
By the last week of August, EU butter had come down to €416 per 100kg, 41 per cent below where it sat a year earlier.
Cheddar was down 28 per cent, gouda 23 per cent and edam 22 per cent. Skimmed milk powder went the other way and rose 24 per cent.
We order weeks before a container sails and pay for it long before it sells.
When the index drops in between, the cost sitting in our chiller is higher than the cost of replacing it, and our customers can read the same numbers we can.
Every quotation from the first half of the year needed reopening in the second, line by line, because the basket did not move as one thing.
We held the cold chain, and we can produce the records for it.
Our facility in Tuas runs frozen, chilled and a dedicated milk room, everything moving through it is monitored against specification, and the paperwork exists.
It is the part of the business nobody sees, and everything else depends on it.
We ran a six-day delivery week for the full year, on our own refrigerated vehicles with our own drivers.
That costs more than using a third-party pool and we intend to keep paying for it, because the last hundred metres of a cold chain is where it usually breaks.
Customers have been cutting stockholding and ordering closer to need, so taking an order today and delivering it tomorrow is often the reason we get it.
We widened what a customer can take in a single delivery across chilled, frozen and ambient, so a kitchen or a shop places one order instead of three.
And we began supplying sub-distributors from local stock, which lets another business carry our brands into channels we do not reach, without committing to a container and a cold store of their own.
That became a real part of this year, and I expect it to be a larger part of next.
Elise Koh and Shiew Teng organised Jeju, and they organised it as a genuine break, with no sessions and nothing anyone had to take notes in.
A year like this one makes you good at reacting.
A price moves, an account closes, a permit query holds a chilled container at the port, and you deal with it.
Twelve months of that and the company is being run week by week, with nobody standing far enough back to see the shape of it.
The retreat was the first time all year we stopped.
Watching people who normally only speak to each other by phone lose badly to one another on a go-kart track, I found myself looking at the company as a whole again.
The three priorities below came out of that week.
Household dairy buying kept moving online while restaurants closed.
We already supply that channel and we have not given it enough attention. Next year we will.
The margin gap between buying local stock and importing your own container is roughly the price of not carrying the risk.
For plenty of capable distributors, paying it is the right decision.
What we owe them is specifications up front, product training, and staying off their accounts.
Most distributors in Singapore will tell you their cold chain is sound.
Fewer can produce temperature records, a calibration schedule and an audit trail without a week's notice.
Ours are ready, and next year we intend to lead with them.
Thank you to everyone who came to Jeju, and to everyone who covered a shift so somebody else could go.
Elise and Shiew Teng did the work so the rest of us never had to think about it.
And thank you to the producers and customers who spent a difficult year with us instead of shopping around.
We are planning next year on the assumption that you will still be there.
Trade-Pro Food Distribution is a Singapore importer and distributor of premium European dairy, supplying retail, foodservice, ecommerce and sub-distributors from a purpose-built cold chain in Tuas.
Start a conversation→Retail food establishment figures are from a written parliamentary reply by the Minister for Trade and Industry, 5 November 2025, covering 1 January to 23 October 2025. Dairy commodity prices are EU averages from the European Commission's Milk Market Observatory, week ending 30 August 2026.
A high-protein yoghurt with no added sugar, launched at The Ritz-Carlton, Millenia Singapore and on shelves now.
Cold Storage named our merchandiser Top Merchandiser of the Year 2026 at its Partners Awards Dinner on 11 September.
Choo Hui Ching received the award at the Cold Storage Partners Awards Dinner 2026, held under the theme Growing Forward Together.
Trade-Pro Food Distribution merchandiser Choo Hui Ching was named Top Merchandiser of the Year 2026 at the Cold Storage Partners Awards Dinner on 11 September.
Cold Storage held the dinner under the theme Growing Forward Together and gave the evening to its suppliers, vendors and business partners rather than to its own business.
Part of what the retailer marked was its record with small local labels, several of which it has carried from a first listing to shelves across the group.
Ms Choo works the Cold Storage account for Trade-Pro, the official main distributor of Arla products in Singapore.
"I was really happy. Most of my work happens in the stores, so it meant a lot that someone noticed. The staff there know me and I know them, and if something is wrong on the shelf they call me first."
"This one belongs to the whole team though. The order, the warehouse, the drivers, all of it reaches the shelf before I do."
Choo Hui Ching, Merchandiser, Trade-Pro Food Distribution
Merchandising is the part of the supply chain that happens after a delivery has been signed for.
Ms Choo is in stores checking that stock has been rotated, that date codes are in order and that ranges are sitting where the planogram says they should.
Displays get taken apart by shoppers over a weekend and need rebuilding.
Lines that sell faster than the replenishment cycle assumed leave gaps on shelf that nobody sees from an office.
Ms Choo reports those back, along with which products are moving and which are sitting, and that usually reaches Trade-Pro before the sales figures do.
Dairy makes the job less forgiving than most of the store.
Shelf life is short next to ambient grocery, the case runs to a temperature specification, and a pack that has sat behind newer stock for a week has lost a week the customer paid for.
None of that appears in a delivery record, and Trade-Pro treats it as the last stage of the cold chain it runs out of Tuas.
"Hui Ching is the person I want in front of our products, and it is good to see the retailer say the same."
James Lin, Senior Manager and Head of Retail, Trade-Pro Food Distribution
The 2026 dinner fell in the first full year of Cold Storage's new ownership.
DFI Retail Group announced in March 2025 that it was selling the Cold Storage and Giant businesses in Singapore to the Malaysian retail group Macrovalue for S$125 million, with completion expected in the second half of that year.
At the time of the announcement the business comprised 48 Cold Storage outlets, trading as CS Fresh, CS Gold and Jason's Deli, along with 41 Giant stores and two distribution centres.
Lim Boon Cheong, who had run DFI's food business in Singapore, stayed on as managing director of Cold Storage.
A change of owner at a chain that size puts listings, planograms and promotional calendars back in front of every supplier, which is the ground the theme was chosen on.
Singapore imports more than 90 per cent of its food, spread across 187 countries and regions, according to the Singapore Food Agency.
Dairy is imported almost in its entirety, so a chilled shelf in a supermarket sits at the end of a chain that starts in a European creamery and runs through a container, a port clearance and a cold store in Tuas.
Trade-Pro supplies European dairy to supermarkets and convenience chains, hotel and restaurant kitchens, online grocers and other distributors buying from local stock, six days a week.
The retail range covers cheese, butter, milk, cream and cream cheese, led by Arla, Lurpak and Castello, with Arla Pro sold to kitchens rather than shoppers.
The most recent addition to the shelf is Arla Protein, a high-protein yoghurt Arla launched in Singapore on 18 September and which is stocked at Cold Storage, Giant and Cheers.
The Tuas facility runs to 26,000 sq ft across frozen, chilled and a dedicated milk room, and six temperature-controlled trucks go out from it.
Trade-Pro owns the vehicles and employs the drivers, which costs more than using a third-party pool.
The company holds FSSC 22000 certification and is audited against it each year.
Trade-Pro Food Distribution was established in 2018 and sits within Trade-Pro Group, which has been trading since 2009.
Trade-Pro Food Distribution supplies supermarket chains, kitchens, online grocers and other distributors across Singapore, six days a week.
Start a conversation→A high-protein yoghurt with no added sugar, launched at The Ritz-Carlton, Millenia Singapore and on shelves now.
A hard year to sell dairy in Singapore, and what we decided about the year ahead.
A high-protein yoghurt with no added sugar, launched at The Ritz-Carlton, Millenia Singapore and on shelves now.
Arla Foods launched Arla Protein yoghurt in Singapore on 18 September at The Ritz-Carlton, Millenia Singapore, in front of retail partners, customers and media.
Trade-Pro Food Distribution is Arla's official main distributor in Singapore.
Each 150g cup carries 15g of protein. It is low fat, lactose free and has no added sugar.
The range launches in three flavours: strawberry, blueberry, and peach and passionfruit.
Arla is positioning it for breakfast, after exercise, as an ingredient or as a snack between meetings.
Guests tried all three at the launch.
The campaign line for the launch is "Protein doesn't make you stronger. You do."
Nicholas Chan, Head of Retail for Malaysia and Singapore at Arla, took the room through it.
"Traditionally, when we talk about protein we think of gym-goers, athletes and people who are really into fitness. With Arla Protein we see a bigger, broader opportunity."
Nicholas Chan, Head of Retail, Malaysia and Singapore, Arla
Mr Chan had the walkers on Singapore's trails in mind as much as the runners chasing a personal best.
"Even if you're 10 minutes slower than your personal best, celebrate your effort, because everybody's journey is personal," he said.
Opening the event, Magnus Glennborn, Vice President for South East Asia Pacific at Arla, said adding protein on its own does not make a product people will choose.
"Just putting more protein in a product isn't good enough. You also have to make sure your healthy, nutritious products come in convenient packaging and, most importantly, taste good. That's how we enable healthier choices."
Magnus Glennborn, Vice President, South East Asia Pacific, Arla
Arla is a cooperative owned by the farmers who supply its milk.
It was founded in Sweden in 1881, and after its merger with the German cooperative DMK it has more than 11,000 farmer owners across seven northern European countries.
It is the world's largest organic dairy producer.
Henrik Björkqvist, Head of Distributor Markets for South East Asia at Arla, grew up helping on his grandmother's Arla farm, and spent most of his talk on what happens there.
More than 90 per cent of dairy's carbon footprint is generated on the farm.
Arla's farmer owners have cut theirs by 23 per cent since 1990, and now produce less than half the global average for dairy. The target is net zero by 2050.
Arla was the first dairy company to work with the Science Based Targets initiative, which checks its progress independently, Mr Björkqvist said.
"These numbers don't come from us, they come from them."
Henrik Björkqvist, Head of Distributor Markets, South East Asia, Arla
Arla Protein is available now at Cold Storage, Giant and Cheers, and online at RedMart, PandaMart and Shopee.
It reaches Sheng Siong from 1 October, with FairPrice and FairPrice Online to follow.
Trade-Pro Food Distribution is Arla's official main distributor in Singapore, supplying retail, foodservice, ecommerce and sub-distributors from a purpose-built cold chain in Tuas.
Talk to us→Cold Storage named our merchandiser Top Merchandiser of the Year 2026 at its Partners Awards Dinner on 11 September.
A hard year to sell dairy in Singapore, and what we decided about the year ahead.
Modern trade and ecommerce. Everything below is required, including your CV. It goes straight to our hiring team.
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